It's a social thing here in India, that an 'older' company needs to be respected and never ever questioned - sort of on the lines of not questioning elders in the society - and that's what they've leveraged on.
Talking of Britannia, their Pride Month front page ad recently has been questioned as well (https://theprint.in/feature/vigyapanti/britannia-parles-pride-month-ads-fail-rainbow-washing/2673310/) First off, their Sustainability Report doesn't have a single mention of 'LGBTQ' or its iterations. Second, you aren't exactly being inclusive when you just corner one other competitor in your communications, is it?
You inspired me to dig deep! A lot of this is also because we copy the western discourse on sustainability! India needs to re-imagine how we think about climate change. Wrote something and obviously quoted your research 😄
It's a social thing here in India, that an 'older' company needs to be respected and never ever questioned - sort of on the lines of not questioning elders in the society - and that's what they've leveraged on.
Talking of Britannia, their Pride Month front page ad recently has been questioned as well (https://theprint.in/feature/vigyapanti/britannia-parles-pride-month-ads-fail-rainbow-washing/2673310/) First off, their Sustainability Report doesn't have a single mention of 'LGBTQ' or its iterations. Second, you aren't exactly being inclusive when you just corner one other competitor in your communications, is it?
Supeb OG analysis and pointed rebuttal, keep up the stellar work!
Loving this, the energy that we need, such a breath of fresh air, in the corporate clusters of achievements!
Absolutely admire your boldness, Polina. The exact kind of fearless voice the industry needs!
That’s some good corporate take-down right there.
You inspired me to dig deep! A lot of this is also because we copy the western discourse on sustainability! India needs to re-imagine how we think about climate change. Wrote something and obviously quoted your research 😄
Would love to know your thoughts: https://open.substack.com/pub/pincodesindia/p/climate-change-has-a-language-problem?r=8nek3&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true