Six billboards celebrated Britannia's sustainability report. So I read it: water use nearly doubled, CO2 emissions are up, and plastic waste has surged.
now imagine if they used all the money spent on this advertising campaign to instead just remove all these billboards from continuing to junk up the local environment...
Wonderful analysis. I’m curious whether the company could claim any tangible successes - is there anything substantive that might justify the campaign?
now imagine if they used all the money spent on this advertising campaign to instead just remove all these billboards from continuing to junk up the local environment...
This is astonishing. How on earth can a report like that be allowed to win a sustainability award? This needs major traction to hold Cannes to account
Wonderful analysis. I’m curious whether the company could claim any tangible successes - is there anything substantive that might justify the campaign?
Just like in Sports, cheating and lying [doping] should lead to awards being removed/lost. That’s the least we could do.
this is madness! brilliant reporting, thanks for bringing this into light!
Amazing. Keep up the good work!